over the past 10 years, there has been an exponential growth in the quality and availability of entertainment technology. The pentration of plasma screens with the clearest picture ever is approaching it limit. However, at the same time, other technology is growing as well and consequently, multi-tasking.
Ironically, we now have the clearest picture ever, yet people are paying less attention to it. As I write this, I am watching Dateline NBC and IMing wifey who just on the other floor. In practical terms, this trend illustrates the importance of audio in today's television. With even less attention paid to the picture, advertisers must have breakthrough audio to get through to consumers.