Imagine for a second that you are in an MBA marketing class and your project is to fix the Chicago Cubs. As a good MBA student, you want to work to maximize the value for your teams. Here are a few key facts HBS-style
Andy MacPhail leans backs in his chair in the Tribune building and thinks about the Cubs greats in years past. then we thinks to the future and realizes that he needs his organization to take the next step in
MBA students would likely come up with the following suggestions.
- Since we already sell out almost all of our games, let's raise ticket prices.
- Since we already sell out almost all of our games, let's raise beer prices.
- Since we already sell out almost all of our games, let's stop promoting our team in the community.
- Since we already sell out almost all of our games, 'let's stop acquiring top free agents.
Amazing, this is what has happened. The cubs are on track to finish near the bottom of major league baseball this season and may end up in the top 2 or 3 in attendance. In fact, they probably will. What does this say about Chicago?
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