don't think there is anything less creative than colleges public service messages ads which networks are required to run once during any game. There are basically two types-- one a highlight film showing athletic excellence and the other showing academic excellance.
Personally, I think all college use the same chemistry shot for all of their ads.
This is like the laundry ad where the dirty kid coming in caked with mud and then they show a side by side comparison between the new detergents and a "leading" brand. No creativity.